Factor54 (F54) was founded in 2004 in Newport Beach Calif., by former Association of Surfing Professionals Top-44 Surfer Todd Miller. The brand's vision at inception was to promote the sport and progressive spirit of surfing and skateboarding, emphasizing innovation in the ranks of the athletes and underscoring the Company's values with authenticity in fashion.

Now in it's sixth year of operation, F54 remains true to its hardcore roots with renewed focus on its lifeblood: youth, shop kids, team performance, and keeping the door open to anyone that relentlessly pushes the definition of what's possible in surf, skate and art culture.